Services
Our Service Offering is modular and provides flexibility, scalability, and cost-effectiveness by enabling customers to select only the services they require, rather than purchasing a one-size-fits-all package. Each module typically addresses a specific aspect of the customer's requirements, allowing for tailored solutions and efficient resource allocation.
Digital Marketing
1. Paid Media Marketing:
We specialize in paid media marketing, which involves creating and managing digital advertising campaigns to promote your brand. Whether you're looking to drive traffic to your website, increase brand awareness, or generate leads, our paid media services can help you reach your goals.
2. Organic Content Marketing:
Our organic content marketing services focus on creating high-quality, valuable content that resonates with your target audience. From blog posts and social media visuals to videos and infographics, we'll create content that engages your audience and builds trust in your brand.
3. SEO (Search Engine Optimization):
With our SEO services, we'll optimize your website and content to improve your search engine rankings. By targeting relevant keywords, optimizing your website's structure, and building high-quality backlinks, we'll help you attract more organic traffic and improve your online visibility.
4. Marketing Strategy:
A solid marketing strategy is the foundation of any successful marketing effort. We will work with you to develop a customized marketing strategy that aligns with your business goals and targets your ideal customers. From identifying your target audience to defining your unique selling proposition, we'll help you create a roadmap for success.
5. Design:
Design plays a crucial role in digital marketing, and our team of designers is here to help. Whether you need eye-catching graphics for your social media posts, a user-friendly website, or a memorable logo, we'll work with you to create designs that capture your brand's unique identity and resonate with your audience.
DIGITAL
Brand Management
1. Needs Assessment:
Our briefing form is based on a product/service analysis concept and consists of three sections, including PRESENT STATUS, FUTURE (DESIRED IMAGE), and STRATEGY. NS BrandExperience usually offers a morning workshop session for this Needs Assessment and has been described as an invaluable exercise by our clients.
2. Brand Audit:
In determining the strengths and weaknesses of an existing brand, or to cover all your bases when establishing a new brand, a brand audit will prove to be of great value. The brand audit usually follows the Needs Assessment workshop after determining key brand management challenges.
3. Brand Strategy:
A brand strategy should be highly interrelated to the firm’s overall business strategy. The New Strategy or improved strategy usually follows our Brand Audit with a clear message from all stakeholders, including our client's internal staff members, and suppliers, as well as input from lost clients and potential clients.
4. Brand Design and Copywriting:
The clear communication of value, benefits, and reasons to believe in a brand’s product, service, or
technology is captured visually and with creative, relevant and effective content writing. Graphic Design is the development of visual communications that resonates with a specific target audience, with the objective of creating awareness, shaping perception, increasing market share, and elevating brands. Our Copywriting service includes the development of a company trade name, core brand message, unique selling proposition statement, brand promise, product, services, and social media content.
MANAGEMENT
Brand Risk Strategy
Our Brand Risk Strategy Service provides comprehensive analysis and mitigation strategies to protect your brand from potential risks such as reputation damage, trademark infringement, counterfeit products, and negative publicity. Through thorough monitoring, proactive measures, and strategic planning, we help safeguard your brand’s integrity and ensure its long-term success in the marketplace.
Brand risk management is a specialised service offering of NSBrandExperience, designed to help guide your brand strategy journey through the following phases:
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Risk profiling of your current brand, as the point of departure on your brand repositioning journey through consideration of current brand threats and weaknesses on the downside, and strengths and opportunities on the upside, including testing of current stakeholder/market perceptions (status quo).
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Risk profiling is associated with future brand strategy options to facilitate decision-making in reaching a preferred brand repositioning strategy.
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Testing and adjustment of the envisaged brand strategy within a controlled stakeholder environment.
The above is done with due consideration of emerging industry and market trends to ensure the risk of brand value erosion due to external environmental factors are identified and responded to timeously, as well as emerging opportunities for brand value creation.
RISK
Promotional
Branded items like signage, clothing, and gifts enhance brand visibility, loyalty, and recognition, effectively promoting the brand and fostering a positive association with customers and stakeholders.
NS BrandExperience is registered with the most important trade-only importers and manufacturers of corporate / leisure wear and gifts, which offer our clients access to the latest innovative ideas. We have also established reliable and cost-effective partnerships with Signage and Commercial Printers during the past three decades ensuring a competitive advantage.